Writing
Notes
Working notes on paid acquisition, tracking architecture, automation and the infrastructure underneath all of it.
google-ads
Teaching Smart Bidding the difference between a form fill and a customer
Why lead gen campaigns optimise for the wrong people, and the grading layer that cut cost per qualified lead in half.
28 September 2026 6 min read
build-vs-buy
Why I built CrewSpace instead of paying for a project management tool
28 September 2026 4 min read
automation
From 14 hours to 4 seconds: removing the human from the handoff
28 September 2026 5 min read
server-side-gtm
Moving the conversion path out of the browser
28 September 2026 5 min read
ai
Running 4 MCP servers on my own servers, so AI can read real ad data
28 September 2026 5 min read
self-hosting
Why I run my own mail server on Oracle Cloud (and what it taught me about deliverability)
28 September 2026 4 min read
landing-pages
Rebuilding landing pages instead of assembling them
28 September 2026 4 min read