I started my career learning Google Ads.
I built the rest by solving business problems.
I'm Abdul Haseeb, a Performance Marketing Leader & AI-Augmented Growth Engineer. 8+ years, $500,000+/month in paid budgets at peak, $14M+ managed across my career, 6+ international markets. Today I run my own practice, OnDigi Solutions.
Most marketers stop when the campaign goes live. I kept going, mostly because the interesting problems all live after the click, where the ad account can't see them and nobody wants to look.
Currentlyhalfway through a murder mystery I solved in episode 2
Abdul Haseeb, managing up to $500K+/month in paid budgets.
Where everything started.
2017 Journal: Direct-Response AnnotationsIn 2017, direct response felt like magic. Guided by my father's early advice, I launched my first Google Ads campaign. Watching raw search terms trigger impressions, convert into live client phone calls, and generate actual offline revenue was my first proof of digital leverage.
But my first major lesson came quickly: traffic is merely raw fuel. Unless the destination is engineered to convert interest efficiently, ad budgets are simply expensive experiments.
Lesson I: A campaign is only as strong as its weakest pipeline link.
Every marketing problem I've had turned out to be somebody else's technical problem that nobody wanted to own. Clicks landed on slow pages. Conversions vanished before they reached the ad platform. Sales called back twelve hours later, when the lead had already moved on.
I didn't learn to code to change careers. I learned because waiting three weeks for an external dev team to fix a tag was costing more than the campaigns were making.
Milestones of growth ownership.
Eight years, compressed so you don't have to scroll.
Advance Core Technology Est.
Digital Mktg Specialist
Saudi Arabia
First paid search campaigns
EverLighten Technologies Inc.
Paid Media Manager
Remote / US
5x ROAS · 2.4x faster pages
Opkey
Assoc. Lead, Digital Mktg
Remote / US
197% YoY qualified leads
Disruptiv Media
Sr. Paid Media Manager
Remote / UK
40% less wasted budget
OnDigi Solutions
Founder & Growth Lead
Remote / UK
AI-augmented growth practice on self-built infrastructure
Proven commercial outcomes.
The part recruiters actually read. The system behind each result has its own post.
Teaching smart bidding, Google's automated bidding, the difference between a form fill and a customer
Lead volume was healthy and the sales team was still complaining. Most of what the campaigns delivered was never going to buy anything.
A grading layer between the CRM and the ad account, so bidding learns from sales instead of form fills.
Teaching smart bidding, Google's automated bidding, the difference between a form fill and a customer
Lead volume was healthy and the sales team was still complaining. Most of what the campaigns delivered was never going to buy anything.
A grading layer between the CRM and the ad account, so bidding learns from sales instead of form fills.
Straight from LinkedIn. Trimmed for length, never reworded.
“Abdul’s strategic acumen and hands-on expertise were instrumental in driving our digital marketing success, and seeing our ROAS increase significantly in our paid marketing efforts.”
“I had the privilege of working closely with Abdul on various Google Ads campaigns, and his expertise in this domain is top-tier!”
“Abdul is a highly talented individual with a go getter attitude. He is really data oriented and a great problem solver.”
CrewSpace: Solving operational delays with code.
Stuff I built because paying for it felt wrong. Why I built it
The Agency Operations Nightmare
The tools for ad creative review and approvals were expensive, and OnDigi was bootstrapping. So we did the reasonable thing and spent far more hours building our own.
Press play for what a launch day looked like before it existed.
When something's expensive and the problem is well understood, building it yourself is usually the better trade. That's the same instinct behind the AI stack.
The same instinct that built CrewSpace, aimed at infrastructure instead of software.
AI that reads live ad data, on servers I run, so it answers about this account, this week. No third-party platform in the middle.
Yes, I could have used a hosted tool. No, I have not fully made peace with that.
CrewSpace was owning the workflow. This is owning the infrastructure underneath it.
Growth alignment matrix.
Four things, one job: making the ad spend earn its keep.
Precision Paid Acquisition
Campaign structure, bottom-of-funnel copy, and negative keywords so budget stops going to searches that never buy. Google, Meta and Microsoft.
Technical Marketing Architecture
Server-side tracking (SST), which moves conversion tracking off the browser onto the client's own server, plus Meta Conversions API and Offline Conversion Import feeding real sales data back to the ad platforms.
Operational Automations
Webhooks and scripts that carry a lead from form to salesperson with no human in the middle.
AI & Automation Engineering
Self-hosted Model Context Protocol (MCP) servers on my own Oracle Cloud infrastructure, the standard that lets an LLM call external tools directly. Plus LLM orchestration through Gemini and Antigravity, and n8n workflows.
A few things I do when nobody is asking for a report.
What I'm working through right now
If you're building something interesting, let's talk.
If the problem involves any of these, there's a decent chance I'll be interested.
Tell me what you're working on
Goes straight to my inbox. I reply to the email you give.
“I never set out to learn web development. Or AI. Or automation.
I just refused to leave business problems unsolved.
That's still how I work.”
– Abdul Haseeb, Performance Marketing Leader & AI-Augmented Growth Engineer
Figure 12.1: Growth Leadership Blueprint Portrait